When building a brand it is important to do your research. You must know who your target customer is and how to reach them to make them “Your” customer. It is always a good idea to check out your competition. See how they are offering their product and you get some good ideas on how you can make your website unique and functional. You need a Tagline if don’t already have one. For instance; Nike – “Just do It!”, Allstate – “The good hands’ people”, Apple -“Think Different”, KFC – “It’s finger-lickin’ good”, Dunkin’ Donuts = “America runs on Dunkin’”. You get the point. A good tagline becomes as important as your name when building a brand. It is even more important when used within your website.
The next part to consider is how social do you want your site to be? If you are strong on Facebook, Linkedin, Twitter, or Instagram to name a few, it is a good idea to link your website to your social media sights. This not only helps with your ranking in the search engines, but it also helps you connect with your customers. These are just a few of the topics that will need to be addressed when building a website or building a brand for your company. You need to be remembered and that will not happen with a cookie-cutter website that you get for free.